Post by account_disabled on Feb 27, 2024 9:46:15 GMT
The that have high CPCs tend to be commercially relevant and searched frequently enough to warrant inclusion as good tags. In many cases we could feel confident that a tag was good just on this metric alone. Limitations However the bid value metric comes with some pretty big limitations too. For starters Google Keyword Planners disambiguation problem is readily apparent. Google combines related keywords together when reporting search volume and CPC data which means a tag like facbook would return the same data as facebook.
Obviously we would prefer to map facbook to facebook rather Kazakhstan Phone Number than keep both tags so in some cases the CPC metric wasnt sufficient to identify good tags. A further limitation of the bid value was the difficulty of acquiring CPC data. Google now requires running active Adwords campaigns to get access to CPC value. It is no simple feat to look up keywords in Google Keyword Planner even if you have a sufficient account. Luckily we felt comfortable that historical data would be trustworthy enough so we didnt need to acquire fresh data. Tag search volume Method.
Similar to CPC we could use search volume to determine the potential value of a tag. We had to be careful not to rely on the tag itself though since the tag could be so generic that it earns traffic unrelated to the product itself. For example the tag USS Yorktown might get a few hundred searches a month but USS Yorktown Tshirt gets . down the search volume for the tag plus the product name in order to make sure we had good estimates of potential product traffic. Benefits Like CPC this metric did a very good job of consolidating our tag data set to just keywords that were likely to deliver traffic. In the vast majority of cases if tag product had search volume we could feel confident that.
Obviously we would prefer to map facbook to facebook rather Kazakhstan Phone Number than keep both tags so in some cases the CPC metric wasnt sufficient to identify good tags. A further limitation of the bid value was the difficulty of acquiring CPC data. Google now requires running active Adwords campaigns to get access to CPC value. It is no simple feat to look up keywords in Google Keyword Planner even if you have a sufficient account. Luckily we felt comfortable that historical data would be trustworthy enough so we didnt need to acquire fresh data. Tag search volume Method.
Similar to CPC we could use search volume to determine the potential value of a tag. We had to be careful not to rely on the tag itself though since the tag could be so generic that it earns traffic unrelated to the product itself. For example the tag USS Yorktown might get a few hundred searches a month but USS Yorktown Tshirt gets . down the search volume for the tag plus the product name in order to make sure we had good estimates of potential product traffic. Benefits Like CPC this metric did a very good job of consolidating our tag data set to just keywords that were likely to deliver traffic. In the vast majority of cases if tag product had search volume we could feel confident that.